At only 22 years old, Souad Al Hosani set up her own company, and today is a successful entrepreneur. She founded her company, Nexus Business Services, one of the leading service-based firms in Abu Dhabi, UAE, in 2009. It provides a simple solution for anyone wanting to establish their business or relocating to the UAE, offering a range of solutions related to business setup and operations support for all kinds of local and international companies.
The vision plan
The ambitious and young UAE native claims a successful businesswoman needs to have strong leadership skills, having a vision of where one wants to be and working to achieve that vision. For her, the most significant challenge to female leadership is simply the strategy delivery and the approach used to reaching the objective. Female leaders need more than just motivation, they need to effectively act upon it. “Nowadays, women lead high positions, both on the government and private level, therefore having the best team to continuously achieving the mission and having clear goals is the main challenge to achieve what is needed,” she explains.
The five key elements for starting and running a successful business:
- Motivation for diversification of a business
- Risk taking
- Financial capabilities
- A strong team, along with a supportive community
The sense of drive
Her inspiration, her mother. “Although she doesn’t have a high degree, she is a mother of nine and raised us in the best way by allowing us to follow our dreams,” she says. Her mother, as a housewife, always attributed time to read and learn about social media, all while maintaining a strong relationship with her children as both a mother and a sister. “She knows my strengths, my weaknesses and has always been by my side when I needed her.”
With the recent the appointment of 8 female ministers, a massive change in the history of the UAE leadership, Souad says,“ I am inspired by the upcoming accomplishments my country will see.”
Bringing more to the UAE
Her next goal is expand her portfolio into different sectors such as retail business, healthcare, training and education. “I want to approach the unique ideas from around the world and implement them in the GCC,” she states.
THE FOCUS FRAME
Souad enjoys working out, traveling and spending time with friends, and she says, “I have preferred my career life on having a family because it was so difficult to have both.” It is only in the next three years that she will focus on family and that it will be a priority for her. “I haven’t yet achieved all my goals, life is to short and a failure is just a stepping stone to success,” she adds.
What three pieces of advice would you give to college students who want to become entrepreneurs?
Never combine a governmental job with private business; it is so difficult to do both at the same time. I have done it twice in my life and I was unable to achieve either one of them because time is limited on how much a person can achieve. If there is a great idea, unique and much needed in the market, take the risk and work on developing it. It’s amazing to have your own business and team that will believe in you and support you. I have mentored a lot of students and still do, and you can’t imagine how happy I am to see them succeed in their career.
By Yasmin Al Heialy on behalf of Executive Women Magazine